Renewal4 Invests in Caboo Paper Products
Vancouver, BC (April 6, 2021) – Caboo Paper Products, a Vancouver-based tree-free household paper products brand, has completed its first outside funding round with an investment from sustainability focused venture capital firm Renewal Funds.
As a pioneering North American tree-free brand, Caboo offers household goods made from sustainably harvested bamboo and sugarcane bagasse, a waste by-product of sugar production. Paper products made from alternative fibres help combat the negative impacts of global deforestation on climate, biodiversity and indigenous communities.
“Caboo has been successful in bringing disruptive environmentally friendly alternatives to a category overdue for innovation” says Genevieve Pinto, Partner at Renewal Funds. “We have been impressed with what the Caboo team has accomplished so far and are thrilled to support them in this next exciting growth phase.”
Albert Addante, co-founder and CEO of Caboo shared “We are excited to partner with Renewal, a leading investor and partner for emerging sustainable brands. We believe tree free is the future for these products and partnering with Renewal will help grow this sustainable message further.”
The funding will support Caboo’s growth initiatives, including updated branding, strategic sales and marketing, and growing the team.
Caboo was founded in Vancouver in 2012, with a mission to bring high quality, environmentally friendly household paper products to the North American market. The company’s products are made from 100% sustainable alternative fibres like bamboo. Bamboo is a sustainably grown grass that produces oxygen and suppresses carbon 35% more effectively than trees. By switching to Caboo, consumers can help save forests, water and wildlife and can make a real impact on reversing climate change.
Current products include toilet paper, paper towels, tissues and wipes. Caboo’s products are sold in Canada and the US in grocery stores, mass retailers and e-commerce channels, including Costco, Whole Foods Market and Amazon.
About Renewal Funds
Renewal Funds is a mission venture capital firm investing in early growth stage environmental technology and sustainable consumer products companies in Canada and the United States. Renewal adds value for entrepreneurs through capital, networks, and expertise. We deliver above market returns for our partners while catalyzing positive social and environmental change.