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Be Sun Smart AND Reef Safe

Jul 7, 2018

Goddess Garden, a Renewal3 portfolio company, is featured in Fast Company’s article on the importance of reef safe sunscreen and Hawaii’s recent ban of oxybenzone, a known carcinogen prevalent in conventional sunscreens.

“The day the ban was announced, a major retailer called to ask if all our SKUs were reef safe,” says Nova Covington, who founded the 14-year-old organic skincare company Goddess Garden, which sells its regulation-compliant sunscreen at nearly 25,000 retail locations nationwide, including Walmart, CVS, Walgreens, and Whole Foods. In the coming year, she plans to increase the prominence of its “reef safe” messaging through its website, advertising, packaging, and in-store displays.

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