The case for investing in companies with a clear purpose to serve the greater good, through the very success of the company, is gaining momentum. The financial world has struggled with the idea that Milton Freidman established, that has been interpreted as: the marketplace must be ruthless and then one can be generous with the winnings.

Renewal Funds was founded specifically from our belief, that business MUST be a force for good, and is key to a soft landing for a future resilient civilization.

The for profit sector has a huge role to play. We believe it is waking up quickly now.

https://www.fastcompany.com/40420834/the-non-paradox-of-highly-successful-profit-from-purpose-businesses

-Nicole Bradbury, Renewal Funds SVP